It was a dark and stormy Web site. In Utah, a young woman gazed out her office window, dreaming of a world beyond HR. In an insurance agency like so many others, a CSR gazed forlornly at the pile of work on her desk and asked herself for the hundredth time why no one offered a coffee cup with a slogan more interesting than “I hate mornings.”
Little did they know that at that very moment, in a small office in Springfield, Va., two grizzled veterans of the insurance wars huddled over a scrap of paper. Slowly, inexorably, as if guided by an unseen hand, these two visionaries evolved a plan. A plan so audacious, so explosive, so no-proper-adjective-exists-to-really-describe-it that even its authors paled at its ultimate implications—that insurance, that most esoteric and arcane and, even by its more fervent adherents considered somewhat—how shall we say—boring, can not only rise above the psychological shackles of such thought but can be truly energized until it burst forth into the heavens in a new, heretofore unprecedented iteration—Insurance is FUN!
Insane, you say? Only in your dreams, you scoff? Nay, for in these two burned a desire for more than a moment’s diversion prior to returning to business as usual. And thank the Muses it was so, for before you lies the very fruits of that day’s vision. Those very souls drew upon their more than 50 combined years of participation in this unique and valued industry to attain a key enlightened revelation—they were getting old! Oh, and also that Insurance Is Fun can be more than a slogan, but a way of life! Those two seers stand digitally before you as Chief Fun Officers of a new movement, a new dawning, a true beacon among the detritus of our industry—loving what you do and being proud of it!
Are you a fellow traveler, yearning to showcase your fascination with forms, lust for policy language, and kinship with coverage? Do you secretly love insurance? Are you not the most productive and fun-loving people in the agency, yet often ridiculed as insurance geeks by your fellow workers?
Then join us! Insurance is Fun is a network of folks just like you. This is a place where you can feel a part of something greater. A place where it’s perfectly normal—encouraged, in fact—to wear T-shirts, drink from coffee cups, write in journals, clutch to your heart teddy bears, or otherwise employ a veritable plethora of products, all proudly proclaiming, via your favorite slogans, that Insurance Is Fun!
It’s time to jump up on your desk, throw those boring insurance company knickknacks into the trash, and shout out to the world: We’ve had it to here with serious; now we want some serious FUN! |
